The Reason Homes Feel Like They Cost So Much (It’s Not What You Think)

Scroll through your feed and you’ll see plenty of finger-pointing about why homes cost so much. And according to a national survey, a lot of people believe big investors are to blame.

Even though data shows that’s not true, nearly half of Americans surveyed (48%) think investors are the top reason housing feels so expensive (see graph below):

But that theory doesn’t actually hold up once you look at the data.

The Truth About Investors

Investors do play a role in the housing market, especially in certain areas. But they’re not buying up all the homes like so many people on social media say.

Nationwide, Realtor.com found only 2.8% of all home purchases last year were made by big investors (who own more than 50 properties). That means roughly 97% of homes were bought and sold by regular people, not corporate giants. Danielle Hale, Chief Economist at Realtor.com, explains:

“Investors do own significant shares of the housing stock in some neighborhoods, but nationwide, the share of investor-owned housing is not a major concern.”

So, if it’s not investors, why are home prices so high?

What’s Really Behind Today’s Home Prices

The real story behind rising prices has less to do with who’s buying and more to do with what’s missing: enough homes. Robert Dietz, Chief Economist at the National Association of Home Builders (NAHB), says:

"It's been popular among some to blame investors, but with housing, the economics of that don't make a lot of sense. The fundamental driver of housing costs is the shortage itself—it's driven by the fact that there's a mismatch between the number of households and the actual size of the housing stock."

There simply haven’t been enough homes for sale to meet buyer demand. And that shortage, not investor activity, is what’s pushed prices higher just about everywhere.

Bottom Line

It’s easy to believe investors caused today’s housing challenges. But the truth is, the market just needs more homes, and that’s finally starting to happen.

As more options hit the market, buying may feel a little more realistic again.

Let’s connect and talk about what’s happening in our local market.

 

Planning To Sell in 2026? Start the Prep Now

You’ve got big plans for 2026. But what you do this year could be the difference between a smooth sale and a stressful one. If you’re thinking of selling next spring (the busiest season in real estate), the smartest move you can make is to start prepping now. As Realtor.com says:

“If you’re aiming to sell in 2026, now is the time to start preparing, especially if you want to maximize the spring market’s higher buyer activity.” 

Because the reality is, from small repairs to touch-ups and decluttering, the earlier you start, the easier it’ll be when you’re ready to list. And, the better your house will look when it’s time for it to hit the market.

Why Starting Now Matters

Talk to any good agent and they’ll tell you that you can’t afford to skip repairs in today’s market. There are more homes for sale right now than there have been in years. And since buyers have more to choose from, your house is going to need to look its best to stand out and get the attention it deserves.

Now, that doesn’t mean you have to do a full-on renovation. But it does mean you’ll want to tackle some projects before you sell. Your house will sell if it’s prepped right. And you don’t want to be left scrambling in the spring to get the work done.

Because here’s the advantage you have now. If you start this year, you’ll be able to space those upgrades and fixes out however you want to. More time. Less stress. No sense of being rushed or racing the clock.

Whether it’s fixing that leaky faucet, repainting your front door, or finally replacing your roof, you can do it right if you start now. And you have the time to find great contractors without blowing your budget or paying extra for rushed jobs.

Get an Agent’s Advice Early

To figure out what’s worth doing and what’s not in your market, you need to talk to a local agent early. That way you’re not wasting your time or money on something that won’t help your bottom line. As Realtor.com explains:

“Respondents overwhelmingly agree that both buyers and sellers enjoy a smoother, more successful experience when they start early. In fact, a recent survey reveals that, for sellers, bringing a real estate agent into the process sooner can pay off significantly.”

A skilled agent can tell you:

• What buyers in your local area are looking for
• The repairs or updates you need to do before you list
• How to prioritize the projects, if you can’t do them all
• Skilled local contractors who can help you get the work done

And having that information up front is a game changer.

To give you a rough idea of what may come up in that conversation, here are the most common updates agents are recommending today, according to research from the National Association of Realtors (NAR):

Just remember, what’s worth updating really depends on the homes you’re competing with in your market. Some areas don’t have a ton of inventory, so little updates may be all you need to tackle. In other areas, there are far more homes for sale, so you may need to do a bit more to make your house stand out.

Your agent will walk you through what you need to do for your specific house and market. And that’s expertise that’ll really pay off. 

Bottom Line

If your plan is to sell in 2026, it's time to get serious. Taking some time to prep means you’ll hit the market confident, ready, and ahead of other sellers who waited until January to get started.

Want to know which projects are getting the biggest return on their investment in our market? Let’s connect so you can head into next spring with a solid game plan.

 

Why More Buyers Are Turning to New Construction This Year

There’s a trend taking hold in real estate right now: more buyers are choosing newly built homes. And it’s not just about getting the latest technology or modern floorplans. It’s because they may be able to get a better deal.

Builders are offering serious incentives today, and people are jumping on them. In fact, new home sales just hit their highest level in over two years (see graph below):

Why Builders Are Throwing in Perks

There are more newly built homes for sale right now than there have been in years. And as a buyer, that can help you in two big ways. It gives you more options to choose from on the market, and it motivates builders to sell their inventory before they build more.

That’s exactly why more buyers are scoring incentives like these:

• Mortgage rate buydowns to shrink your monthly payment
• Price cuts that make homeownership more attainable
• Help with closing costs and even upgrades in some communities

The best part is, a lot of builders are offering these perks right now. According to Zonda, nearly 6 out of 10 new home communities are doing incentives on to-be-built homes. And over 75% are doing the same for quick move-ins, which are homes that are already built and ready to move into. As real estate analyst Nick Gerli explains:

“. . . builders are adjusting to the realities of the current housing market. They’ve cut prices 13 percent from peak, and are giving generous mortgage rate buydowns on top of that.”

The big takeaway is: builders are motivated to sell. So, you could snag a lower price and maybe even a lower mortgage rate if you buy new. If you’ve been feeling priced out, these offers might be your way back in.

You Have More Brand-New Options Than Normal

Since there are more new homes on the market than usual, that gives you more options than you've had in years. Whether you’re looking for something turnkey or want to personalize a build, odds are there’s more available near you than you may realize.

Even though the number of new homes for sale is up throughout the country, there are pockets where you have an even better chance to find a better price. According to Census data, here’s a high-level look at which parts of the country are seeing the biggest boost in newly built homes (see graph below):

Both the South and West have more new homes available, so you may find builders are even more willing to negotiate in these regions.

Just know that this opportunity won’t last forever. Recent data shows builders are slowing down their production efforts. And a lot of that is to avoid having too many homes for sale. As Robert Dietz, Chief Economist at the National Association of Home Builders (NAHB), explains:

“The slowdown in single-family home building has narrowed the home building pipeline. There are currently 621,000 single-family homes under construction, down 1% in July and 3.7% lower than a year ago. This is the lowest level since early 2021 as builders pull back on supply.”

Moving forward, the number of new options may start to shrink as builders focus more on selling what’s already built before they add more. So, the best time in years to buy a new home may actually be right now.

Bottom Line

With builders cutting prices and maybe even helping you score a lower monthly payment, that’s not something to overlook.

If you want to see how active builders are in your target area and what they’re offering, here’s your power move: before you even begin looking, let's connect.

That way, you have your own agent to help you compare incentives from multiple builders and negotiate on your behalf, making sure you get the best deal possible.

 

Why Experts Say Mortgage Rates Should Ease Over the Next Year

You want mortgage rates to fall – and they've started to. But is it going to last? And how low will they go?

Experts say there’s room for rates to come down even more over the next year. And one of the leading indicators to watch is the 10-year treasury yield. Here's why.

The Link Between Mortgage Rates and the 10-Year Treasury Yield

For over 50 years, the 30-year fixed mortgage rate has closely followed the movement of the 10-year treasury yield, which is a widely watched benchmark for long-term interest rates (see graph below):

When the treasury yield climbs, mortgage rates tend to follow. And when the yield falls, mortgage rates typically come down.

It’s been a predictable pattern for over 50 years. So predictable, that there’s a number experts consider normal for the gap between the two. It’s known as the spread, and it usually averages about 1.76 percentage points, or what you sometimes hear as 176 basis points.

The Spread Is Shrinking

Over the past couple of years, though, that spread has been much wider than normal. Why? Think of the spread as a measure of fear in the market. When there’s lingering uncertainty in the economy, the gap widens beyond its usual norm. That’s one of the reasons why mortgage rates have been unusually high over the past few years.

But here’s a sign for optimism. Even though there’s still some lingering uncertainty related to the economy, that spread is starting to shrink as the path forward is becoming clearer (see graph below):

And that opens the door for mortgage rates to come down even more. As a recent article from Redfin explains:

“A lower mortgage spread equals lower mortgage rates. If the spread continues to decline, mortgage rates could fall more than they already have.”

The 10-Year Treasury Yield Is Expected To Decline

It’s not just the spread, though. The 10-year treasury yield itself is also forecast to come down in the months ahead. So, when you combine a lower yield with a narrowing spread, you have two key forces potentially pushing mortgage rates down going into next year.

This long-term relationship is a big reason why you see experts currently projecting mortgage rates will ease, with a fringe possibility they’ll hit the upper 5s toward the end of next year.

Here's how it works. Take the 10-year treasury yield, which is sitting at about 4.09% at the time this article is being written, and then add the average spread of 1.76%. From there, you’d expect mortgage rates to be around 5.85% (see graph below):

But remember, all of that can change as the economy shifts. And know for certain that there will be ups and downs along the way. 

How these dynamics play out will depend on where the economy, the job market, inflation, and more go from here. But the 2026 outlook is currently expected to be a gradual mortgage rate decline. And as of now, things are starting to move in the right direction.

Bottom Line

Keeping up with all of these shifts can feel overwhelming. That’s why having an experienced agent or lender on your side matters. They’ll do the heavy lifting for you.

If you want real-time updates on mortgage rates, let's connect so you have someone to keep you in the loop and help you plan your next move.

 

Don’t Let Unrealistic Pricing Cost You Your Move

These days, you’re going to want to get your price right when you get ready to sell your house. Honestly, it’s more important than ever. Why? While you may want to list high just to see what happens, that’s a plan that can easily backfire, and it’s going to cost you in today’s market.

And the risk isn’t just missing out on offers, it’s missing out on the move you needed to make in the first place.

The Real Pitfall of Overpricing

Many homeowners remember what their neighbor’s house sold for a few years ago, and they want to chase that same sky-high number. The problem is, that was a different market.

Today, there are more homes for sale. Buyers have more options to choose from. They don’t have to get into bidding wars where they offer way over asking just to compete. Now they can come in at, or even below, list price. And if you’re not open to that, they’ll move on. Lisa Sturtevant, Chief Economist at Bright MLS, explains:

“Buyers will have more leverage in many, but not all, markets. Sellers will need to adjust price expectations to reflect the transitioning market.”

But here’s the good news. You still have one big advantage as a seller. According to the Federal Housing Finance Agency (FHFA), home values went up by a staggering 54% over the last 5 years. So, even if you compromise just a little bit on your sale price today, odds are you’ll still come out way ahead.

The challenge? Most sellers aren’t thinking about it that way. They’re stuck on what a neighbor got months or years ago – and that’s a costly mistake.

Overpricing Can Stall Your Whole Move

Here’s what happens. A seller lists too high. Buyers stay away. No offers come in. The house sits. And suddenly, that seller is facing a tough decision. Do they cut the price? Stick it out? Or give up altogether?

Unfortunately, a late price cut may not be enough. Buyers often see that as a red flag that something’s wrong with the house. That’s why some sellers are opting to just pull their listing off the market entirely.

In a recent survey from John Burns Research and Consulting (JBREC) and Keeping Current Matters (KCM) over half of agents (54%) say there are more homes being taken off the market than usual.

And the top reasons for that? According to the agents, homeowners didn’t get any offers they felt were fair. The survey from JBREC and KCM explains it like this:

“Sellers holding onto high price expectations is the leading reason they are delisting their homes.”

BrightMLS data backs this up:

“. . . sellers are delisting after having their home on the market and finding they are not getting the price they hoped for.”

It’s more proof pricing too high does more than turn buyers away, it puts your whole move at risk. Because if no one looks at your home or makes an offer, how are you going to sell it?

The Secret To Making Your Move Happen

If you’re selling to relocate for a job, need more space for your growing family, or have to be closer to your relatives as they age, you can’t afford to get stuck. You need a pricing strategy that helps you move forward – and that starts with the right agent.

The sellers who are winning right now are the ones working with experienced local agents who know the current market and aren’t afraid to have honest conversations about price.

And it’s paying off. In the right price range and condition, homes are still selling fast, sometimes even with multiple offers.

Bottom Line

Pricing your house for today’s market isn’t just about getting it sold. It’s about making sure your move doesn’t stall before it starts.

Let’s talk through what buyers are really paying right now in our local area, and how to price your home to match.

 

Why October Is the Best Time To Buy a Home in 2025

If you’ve been watching from the sidelines, now’s the time to lean in. It’s officially the best time to buy this year. According to Realtor.com, this October will have the most buyer-friendly conditions of any month in 2025:

“By mid-October, buyers across much of the country may finally find the combination of inventory, pricing, and negotiating power they’ve been waiting for—a rare opportunity in a market that has been tight for most of the past decade.”

So, if you’re ready and able to buy right now, shooting for this month means you should see:

• More homes to choose from
• Less competition from other buyers
• More time to browse
• Better home prices
• Sellers who are more willing to negotiate

Just remember, every market is different. For most of the top 50 largest metros, that sweet spot falls in October. But the peak time to buy may be slightly earlier or later, depending on where you live. As Realtor.com explains:

“While Oct. 12–18 is the national “Best Week,” timing can shift depending on the local markets. . .”

Best Week To Buy for the Top 50 Largest Metro Areas

• Atlanta-Sandy Springs-Roswell, GA: September 28 – October 4
• Austin-Round Rock-San Marcos, TX: September 28 – October 4
• Baltimore-Columbia-Towson, MD: October 12 – 18
• Birmingham, AL: October 19 – 25
• Boston-Cambridge-Newton, MA-NH: October 26 – November 1
• Buffalo-Cheektowaga, NY: October 12 – 18
• Charlotte-Concord-Gastonia, NC-SC: November 2 – 8
• Chicago-Naperville-Elgin, IL-IN: September 28 – October 4
• Cincinnati, OH-KY-IN: October 12 – 18
• Cleveland, OH: October 12 – 18
• Columbus, OH: October 12 – 18
• Dallas-Fort Worth-Arlington, TX: September 28 – October 4
• Denver-Aurora-Centennial, CO: October 12 – 18
• Detroit-Warren-Dearborn, MI: October 12 – 18
• Grand Rapids-Wyoming-Kentwood, MI: September 28 – October 4
• Hartford-West Hartford-East Hartford, CT: September 21 – 27
• Houston-Pasadena-The Woodlands, TX: October 12 – 18
• Indianapolis-Carmel-Greenwood, IN: October 26 – November 1
• Jacksonville, FL: October 26 – November 1
• Kansas City, MO-KS: October 12 – 18
• Las Vegas-Henderson-North Las Vegas, NV: October 5 – 11
• Los Angeles-Long Beach-Anaheim, CA: October 12 – 18
• Louisville/Jefferson County, KY-IN: November 2 – 8
• Memphis, TN-MS-AR: September 21 – 27
• Miami-Fort Lauderdale-West Palm Beach, FL: November 30 – December 6
• Milwaukee-Waukesha, WI: September 7 – 13
• Minneapolis-St. Paul-Bloomington, MN-WI: October 26 – November 1
• Nashville-Davidson--Murfreesboro--Franklin, TN: October 12 – 18
• New York-Newark-Jersey City, NY-NJ: September 14 – 20
• Oklahoma City, OK: October 12 – 18
• Orlando-Kissimmee-Sanford, FL: October 26 – November 1
• Philadelphia-Camden-Wilmington, PA-NJ-DE-MD: September 7 – 13
• Phoenix-Mesa-Chandler, AZ: November 2 – 8
• Pittsburgh, PA: October 12 – 18
• Portland-Vancouver-Hillsboro, OR-WA: October 26 – November 1
• Providence-Warwick, RI-MA: October 19 – 25
• Raleigh-Cary, NC: October 12 – 18
• Richmond, VA: October 26 – November 1
• Riverside-San Bernardino-Ontario, CA: September 28 – October 4
• Sacramento-Roseville-Folsom, CA: October 12 – 18
• San Antonio-New Braunfels, TX: October 12 – 18
• San Diego-Chula Vista-Carlsbad, CA: October 12 – 18
• San Francisco-Oakland-Fremont, CA: October 12 – 18
• San Jose-Sunnyvale-Santa Clara, CA: October 19 – 25
• Seattle-Tacoma-Bellevue, WA: October 19 – 25
• St. Louis, MO-IL: October 12 – 18
• Tampa-St. Petersburg-Clearwater, FL: November 30 – December 6
• Tucson, AZ: October 12 – 18
• Virginia Beach-Chesapeake-Norfolk, VA-NC: September 21 – 27
• Washington-Arlington-Alexandria, DC-VA-MD-WV: October 12 – 18

What the Experts Are Saying

And Realtor.com isn’t the only one saying you’ve got an opportunity if you move now. Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), explains:

“Homebuyers are in the best position in more than five years to find the right home and negotiate for a better price. Current inventory is at its highest since May 2020, during the COVID lockdown.”

Daryl Fairweather, Chief Economist at Redfin, puts it like this:

“Nationally, now is a good time to buy, if you can afford it . . . with falling mortgage rates and significantly more inventory, buyers have an upper hand in negotiations.”

And NerdWallet says:

“This fall just might be the best window for home buyers in the past five years.”

How To Get Ready for this Golden Window

To make sure you’re ready to jump in whenever your market’s best time to buy arrives, talk to a local agent now. They’ll be able to give you more information on your market's peak time, why it’s good for you, and the steps you’ll need to take to get ready.

Bottom Line

If you're serious about buying, getting prepped for this October window is a smart play.

Want help lining up your strategy? Let's have a quick conversation so you've got the information you need to be ready for this prime buying time.

 

What Buyers Say They Need Most (And How the Market’s Responding)

A recent survey from Bank of America asked would-be homebuyers what would help them feel better about making a move, and it’s no surprise the answers have a clear theme. They want affordability to improve, specifically prices and rates (see below):

Here’s the good news. While the broader economy may still feel uncertain, there are signs the housing market is showing some changes in both of those areas. Let’s break it down so you know what you’re working with.

Prices Are Moderating

Over the past few years, home prices climbed fast, sometimes so fast it left many buyers feeling shut out. But today, that pace has slowed down. For comparison, from 2020 to 2021, prices rose by 20% in a 12-month period. Now? Nationally, experts are projecting single-digit increases this year – a much more normal pace.

That's a sharp contrast to the rapid growth we saw just a few short years ago. Just remember, price trends are going to vary by area. In some markets, prices will continue to rise while others will experience slight declines.

Prices aren’t crashing, but they are moderating. For buyers, the slowdown makes buying a home a bit less intimidating. It’s easier to plan your budget when home values are moving at a much slower pace.

Mortgage Rates Are Easing

At the same time, rates have come down from their recent highs. And that’s taken some pressure off would-be homebuyers. As Lisa Sturtevant, Chief Economist at Bright MLS, says:

“Slower price growth coupled with a slight drop in mortgage rates will improve affordability and create a window for some buyers to get into the market.”

Even a small drop in mortgage rates can mean a big difference in what you pay each month in your future mortgage payment. Just remember, while rates have come down a bit lately, they’re going to experience some volatility. So don’t get too caught up in the ups and downs.

The overall trend in the year ahead is that rates are expected to stay in the low to mid-6s – which is a lot better than where they were just a few short months ago. They may even drop further, depending on where the economy goes from here.

Why This Matters

Confidence in the economy may be low, but the housing market is showing signs of adjustment. Prices are moderating, and rates have come down from their highs.

For you, that may not solve affordability challenges altogether, but it does mean conditions look a little different than they did earlier this year. And those shifts could help you re-engage as we move into next year.

Bottom Line

Both of the top concerns for buyers are seeing some movement. Prices are moderating. Rates are easing. And both trends could stick around going into 2026.

If you’re considering a move, let’s connect walk you through what’s happening in our area – and what it means for your plans.